RS® 3400 Blood Irradiation Campaign

Rad Source Technologies

I helped refresh and unify the RS® 3400 campaign across web, sales materials, and events—strengthening how Rad Source communicates blood irradiation as a solution for preventing TA-GVHD, while making the QUASTAR® platform (a key differentiator) easier for prospects to understand quickly.

Email campaign sample

My Role

I owned the visual direction and design execution, and collaborated with my team on messaging improvements (with others leading final positioning while I contributed to clarity, structure, and emphasis).

Responsibilities

  • Website look/feel updates + layout refinements (RS 3400 + supporting solution story)
  • Campaign mockups to align stakeholders quickly
  • Redesigned brochures/collateral to support sales conversations
  • Booth design concept for AABB
  • Lead-gen landing page + funnel assets for AccuTag™ (email capture)
Sample of website page outlining the problems with blood products that aren't irradiated

The Problem

QUASTAR was a major selling point, but it wasn’t connecting with prospects as strongly as it should. The goal was to make its value feel immediate, understandable, and consistent across touchpoints.

sample of social media post

What I Delivered

Web refresh

  • Improved hierarchy, readability, and modular sections so key benefits and proof points are easier to scan.

Sales enablement

  • Updated brochures and collateral with clearer structure, cleaner spec/value presentation, and consistent QUASTAR emphasis.

AABB booth concept

  • Designed a booth system built for distance legibility and a quick narrative.
sample brochure for the product

Challenges

  • Translating technical differentiation into a message that lands fast (especially at trade shows).
  • Designing for multiple decision-makers (clinical, operations, procurement).
  • Keeping regulated/technical content clear without losing credibility.
  • Building cohesive assets that work across web, print, and environmental design.

Key Design Decisions

  • Benefit-first layout and headlines, backed by proof points (dose uniformity/throughput/certifications).
  • Repeated visual anchors for QUASTAR so it reads as the driver of performance—not a footnote.
  • Modular sections and templates to support quick updates and multi-format rollout.
graphic for product 6 x 4 cards that were used as collateral

Alongside the blood irradiation campaign, I also created the lead graphics for AccuTag™, a blood irradiation indicator applied to blood products that provides quick, easy visual confirmation that irradiation has occurred. It also required a separate set of campaign tactics that had to align with (and complement) the broader blood irradiator strategy.

Outcome

The updated campaign system improved clarity and consistency across web, collateral, and event materials—helping sales spotlight QUASTAR more effectively and supporting lead generation through the AccuTag landing page and funnel.